BESLA presents: Mid-Year Conference Part II on Monday, May 23rd!
Shay M Lawson will be joining Paramount Senior Counsel Henry Behnen, Marlyne Jean Louis, and Complex Senior Counsel Nyasha Foy to discuss legal issues in intellectual property and transactions surrounding choreography, street art, and tattoos in the digital age.
One of the main foundations of IP is the underlying value and goodwill built into the good or service associated with a particular brand.
Despite closing its doors and filing for bankruptcy, Pier 1 Imports was able to sell it IP for a whopping $20 million dollars. According to Retail Dive, the sale of sporting goods store Modell's intellectual property topped $3.6 million. Assets include Modell's trademarks, domain names, a customer database with some 5.6 million files in it .
So what about your business? If you were to sell the IP and goodwill of your business what would those Assets include?
Has Instagram taken your likes yet?
Wondering how this impacts the $$$ social media influencer deals make?
Check out this episode of Minute of Your Time to hear:
How "like" counts being taken away is impacting my clients
What analytics I use to negotiate top $$$ for my client's posts
What types of engagement brands really look for when making influencer deals
In order to negotiate for my clients to get paid top dollar I sit down with each one of them and find the answer to the magic question: Do you know your worth?
If I asked you your worth/value would you be able to state it clearly in a sentence or two?
THE ABILITY TO CLEARLY COMMUNICATE YOUR VALUE IS WHAT TURNS OFFERS FOR ‘EXPOSURE’ INTO CHECKS
Here are few examples to help you along in understanding what I mean by clearly articulating your value:
Congratulations to the entire team of Lifetime Surviving R Kelly on your Emmy Nomination for Outstanding Informational Series!
Standing beside my client Kitti Jones and watching her incredible strength and courage to tell her story along with each of these women despite the naysayers and bumps in the road has been so amazing, inspiring, and life changing experience as a her lawyer, as a woman, as a black woman.
Thank you Lifetime for your care in telling their stories. Thank you television Academy for acknowledging the power and value in the telling of black stories.
[BLACK ENTERPRISE] I was recently interviewed by @blackenterprise and had the opportunity to share what makes my law practice unique and a bit about my passions outside of the office.
I was recently profiled by Atlanta Business Chronicle and had a great opportunity to share my thoughts on management, law, how Ryan Leslie is innovating CRM, and some of my favorite places in Atlanta!
Read the full profile here:
You posted new pictures to your instagram to promote your brand only to see someone use it for a flyer or a facebook ad without your permission!
You give an artist a rough mix of a track you produced and next thing you know it's up on itunes and spotify without your permission or a split sheet!
You write a song in a session and months later you hear your song on the radio. When you check the credits your name is no where to be found!
HERE'S WHAT SHOULD YOU DO WHEN SOMEONE ONLINE STEALS YOUR CONTENT:
Little Miss Atlanta was the fruition of my client Jasmine Crowe's long time love of pageantry as the director of Miss Black Arizona USA and then the Miss Perfect Peach in Atlanta, Georgia. The show aired on TLC as rival to fan favorite Honey Boo Boo and was an awesome deal to negotiate bringing together elements of film/tv/talent/ and intellectual property.
Enjoy this throw back clip below of the epic rap battle that aired on the show between Heaven and Jai
