Building an enterprise takes time. But how exactly does it happen? This case study takes a look into Issa Rae, her show Insecure, Issa Rae Productions, and her Record Label and Publishing Company Raedio and the 4 principles to making multiple passions make sense from a strategic standpoint.
In Summary:
Let’s talk about powerful negotiations. Do you have the CEO mindset when it comes to negotiations? If you are looking for your personal brand or your business to be a household name, what are some key things you should be considering in negotiations.
I am sharing six lessons you can learn in negotiations from the current lawsuit that is going on right now between Netflix and Monique the Oscar winning actress and comedian.
If you have a CEO mindset if you are looking for your brand product service to be a household name, when those opportunities really start coming your way; these are the lessons in negotiations that I want you to be equipped with. The biggest mistake CEO minded entrepreneurs make is when those opportunities finally come your way, you don't negotiate because you are afraid of losing the opportunity.
Don't get caught shoplifting online! Today's episode covers the top 3 huge legal mistakes I see entrepreneurs making online during COVID19 that could cost them big time. These are things I'm seeing in FB groups, on Twitter, and IG that are getting entrepreneurs blocked from email platforms, blocked from access to IG Live, FB Live, and more. Understand the copyright laws that govern the internet and how it impacts the way you should be doing business online in a COVID19 world.
A common battle entrepreneurs face is finding your voice within your brand/business. Struggling to understand how to engage with customers online that feels real yet converts into revenue? Then this episode is for you!
This week on the Minute of Your Time podcast I had the privilege of talking with digital journalist Lydia T Blanco about showing up online and in business as your authentic self.
We Cover:
Whether you should make two accounts or keep personal and brand accounts the same
How to show up on LinkedIn vs Instagram
3 tips to gaining genuine engagement with your online community instead of just lurkers
Ghosting Your Audience
The Importance of Connecting with Your Audience Off Social Media
Pivoting into Purpose and Authenticity in Business
LISTEN HERE
I’ve spent almost a decade honing my negotiation skills to get my clients network and digital television series deals, record label and publishing deals, brand sponsorship and partnership agreements with Apple Music, Youtube, Pandora, Nike, Pottery Barn and more. I negotiate not just for what they deserve but what they are truly worth and I don’t mind passing the wealth on to my readers!
Click the video and see the transcript below to learn how you can easily negotiate like a pro using the 7 tips I use as a lawyer to negotiate top dollar and amazing deals for my clients
Has Instagram taken your likes yet?
Wondering how this impacts the $$$ social media influencer deals make?
Check out this episode of Minute of Your Time to hear:
How "like" counts being taken away is impacting my clients
What analytics I use to negotiate top $$$ for my client's posts
What types of engagement brands really look for when making influencer deals
In order to negotiate for my clients to get paid top dollar I sit down with each one of them and find the answer to the magic question: Do you know your worth?
If I asked you your worth/value would you be able to state it clearly in a sentence or two?
THE ABILITY TO CLEARLY COMMUNICATE YOUR VALUE IS WHAT TURNS OFFERS FOR ‘EXPOSURE’ INTO CHECKS
Here are few examples to help you along in understanding what I mean by clearly articulating your value:
I have done influencer deals with brands like Nike, Target, Wendy’s, Pottery Barn, and more. It is not always as simple as “charging what you’re worth” especially if you don’t know your worth just yet or have a lawyer like me to negotiate that worth with brands.
Here is the one key differences between influencers who get paid and those who just get free product:
MONEY STREAM #1: PERFORMANCE ROYALTIES
As a songwriter or producer, you get paid performance royalties every time a song containing your words or music is used commercially. This is most common when your song is played on the radio (AM/FM, satellite, or internet), live concert, TV, or restaurants. (https://www.tunecore.com/guides/how-do-my-songs-make-money).
In order to collect performance royalties, 1. you need to…
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