BESLA presents: Mid-Year Conference Part II on Monday, May 23rd!
Shay M Lawson will be joining Paramount Senior Counsel Henry Behnen, Marlyne Jean Louis, and Complex Senior Counsel Nyasha Foy to discuss legal issues in intellectual property and transactions surrounding choreography, street art, and tattoos in the digital age.
Building an enterprise takes time. But how exactly does it happen? This case study takes a look into Issa Rae, her show Insecure, Issa Rae Productions, and her Record Label and Publishing Company Raedio and the 4 principles to making multiple passions make sense from a strategic standpoint.
In Summary:
Is radio really dead? Do major labels care about follower counts? Moses Davis, SouthEast Promotions Manager for Columbia Records joins the podcast this week to give major label insight into what it really takes to move music and make it a hit. You can also catch this episode on youtube for the video interview.
I’ve spent almost a decade honing my negotiation skills to get my clients network and digital television series deals, record label and publishing deals, brand sponsorship and partnership agreements with Apple Music, Youtube, Pandora, Nike, Pottery Barn and more. I negotiate not just for what they deserve but what they are truly worth and I don’t mind passing the wealth on to my readers!
Click the video and see the transcript below to learn how you can easily negotiate like a pro using the 7 tips I use as a lawyer to negotiate top dollar and amazing deals for my clients
Has Instagram taken your likes yet?
Wondering how this impacts the $$$ social media influencer deals make?
Check out this episode of Minute of Your Time to hear:
How "like" counts being taken away is impacting my clients
What analytics I use to negotiate top $$$ for my client's posts
What types of engagement brands really look for when making influencer deals
In order to negotiate for my clients to get paid top dollar I sit down with each one of them and find the answer to the magic question: Do you know your worth?
If I asked you your worth/value would you be able to state it clearly in a sentence or two?
THE ABILITY TO CLEARLY COMMUNICATE YOUR VALUE IS WHAT TURNS OFFERS FOR ‘EXPOSURE’ INTO CHECKS
Here are few examples to help you along in understanding what I mean by clearly articulating your value:
MONEY STREAM #1: PERFORMANCE ROYALTIES
As a songwriter or producer, you get paid performance royalties every time a song containing your words or music is used commercially. This is most common when your song is played on the radio (AM/FM, satellite, or internet), live concert, TV, or restaurants. (https://www.tunecore.com/guides/how-do-my-songs-make-money).
In order to collect performance royalties, 1. you need to…
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